Bank of Utah has once again been recognized for marketing excellence, earning a 2025 Marketing & Communications Award from Utah Business for the innovative 2024 "Where’s the Wallet" Cash Quest campaign. Previously known as the Sales and Marketer of the Year (SAMY) Awards, this honor highlights the most impactful marketing efforts across Utah.
Now in its second year, "Where’s the Wallet" captivated the state with a $20,000 treasure hunt, merging community engagement, digital innovation and philanthropy. More than 6,900 participants searched for the prize, guided by QR-coded clues at Bank branches, social media hints and outdoor exploration. The campaign exceeded benchmarks, generating over 26,000 page views on its landing pages and increasing Bank of Utah’s social following by 10 percent. It even sparked an organic Reddit community, reinforcing how financial institutions can build genuine connections while driving business growth. The lucky finder of the 2024 grand prize selected Utah Valley University to receive half of the cash, which was used to provide scholarships for first-generation students.
This marks the third time in the last five years that Bank of Utah has been recognized with this prestigious award.
In 2021, the marketing team won for Best Social Marketing Campaign with the "Chow Down Challenge." Led by Megan Kenley, AVP Communications and Marketing Manager, this campaign supported local restaurants struggling during the pandemic. For one month, customers were encouraged to order takeout and post a photo of their meal on social media with the tags #BoUChowDown and @BankofUtah. For each post, the
Bank donated $20 to the restaurant. As a result, Bank of Utah contributed nearly $8,000 to local eateries near branches across the state.
In 2022, the Expert Blog program, led by Mary McBride, VP of Digital Experience and Sales, earned recognition for bringing team members’ financial expertise to a wider audience. Inspired by the natural conversations employees have with customers in branches, the blog translated complex financial topics into fun, accessible content. Posts ranged from explaining needs vs. wants with gummy bears to embedding Hamilton-themed “Easter eggs” in a discussion about time and money. The blog opened up new marketing opportunities while reinforcing Bank of Utah’s role as a trusted financial resource.
"Winning this award for the third time is a testament to the creativity, collaboration and commitment to community impact that drive Bank of Utah’s marketing initiatives," said Cherie Hanson, SVP Marketing and Communications. "Each campaign has been rooted in strengthening communities, fostering connections and creating opportunities that make a lasting difference. Being recognized for these efforts is an honor, and Bank of Utah remains committed to finding new ways to serve and uplift the communities it calls home.”
